LATEST EVENTS
We organize different types of events to support our customers and the companies we represent.
Depending of our customer’s needs, we organize:
- launching and tasting of new products in supermarkets;
- cooking sessions with the support of international school for chefs;
- training events for the sales force.
We strongly believe that the spread of our culinary culture passes through these activities.
In store food promotions
“A Tavola!” is an annual event, which takes place during Christmastime at the stores of our Myanmar client and partner from 2013.
During this event, our products are displayed in a dedicated promotions ‘area, where customers can taste and buy them at a discounted price. Live cooking events are also performed thanks to some Italian chefs, who collaborate to this project from the beginning.
2019 | LOCATION: | MYANMAR |
EVENT: | CHRISTMAS TIME EVENT SHOWCASE AND SAMPLING | |
OBJECT: | LAUNCHING NEW PRODUCTS |
In store wine promotions
It is a yearly wine event organized by our customer, the Phillppine retail chain named Rustans.
It was a 3 days event during which the customers had the chance to taste the wines comes from the “old and new” world. We take advantage of this event to launch two new brands of Italian wines.
2019 | LOCATION: | PHILIPPINES |
EVENT: | WINE EVENT | |
OBJECT: | LAUNCHING NEW PRODUCTS |
In store live cooking demonstrations
The event was requested by our supplier, Cirio company, which wanted to organize, with the support of the ALMA Cooking School, an event for the launch of the products on sale in the City Mart chain of Yangon.
2019 | LOCATION: | MYANMAR |
EVENT: | SHOWCOOKING EVENT FOR KIDS / SHOWCOOKING EVENT WITH ALMA CHEF SCHOOL SPONSORSHIP | |
OBJECT: | LAUNCHING NEW PRODUCTS IN RETAIL CHAIN |